About us

Our story

Jack-in-the-Story grew out of the vision of one person. His name, well… that was Jack.

Jack’s story is one driven by an enduring passion for reading and great customer service. He created a company that combines both. 

It’s not just the books that are personalised!

We stand out by creating an exceptional and personal retail experience. We want every single customer to feel important and special. You’ll shop as a customer and leave as a friend.

"I can't rave over this enough. First, a really sweet email upon despatch and then the book itself arrived quicker than anticipated. It's a gorgeous book, and I can't wait to sit with my grandson and read it to him. Just a gorgeous product from a lovely company." - Jo, Liverpool

We care… about our customers, about reading, about the community

From our ‘Making Storytime Magical’ Mission to our contribution to UK charities, you’ll have no doubt that Jack-in-the-Story really do care.